Cuckoo and Firstbeat have teamed up to address the growing challenges of stress and physical inactivity in today’s work environments. By combining Firstbeat’s data-driven insights on stress and recovery with Cuckoo’s engaging wellbeing app, the partnership offers comprehensive solutions to support employee health, boost productivity, and foster long-term resilience in the workplace.
The rise in sedentary work and the digitalisation of work environments have introduced new occupational health risks that affect both the mental and physical wellbeing of employees. Office workers are moving less, spending long hours in static positions, and experiencing increasing levels of stress amidst the demands of a fast-paced and ever-changing work life. It’s no surprise that last year, up to 49% of participants in Firstbeat measurements reported feeling stressed.
While good work ability is often seen primarily as a benefit to the employee, it also has significant positive effects on companies and society as a whole. Cuckoo and Firstbeat have partnered to better address the challenges of maintaining work ability by managing occupational health risks.
Cuckoo and Firstbeat help organisations recognise the impacts of inactivity and stress on employee wellbeing and develop solutions such as ergonomic work practices, break exercises, and stress management tools. This not only reduces sick leaves and increases company productivity but also promotes employee health and long-term resilience at work.
Enhancing Wellbeing in Organisations with Data and Practical Tools
The challenges of inactivity, reduced daily movement, and the effects of sedentary work are clearly visible in the wellbeing of Finnish employees. According to Firstbeat’s extensive measurement database, recovery during working hours has declined over the past two years. At the same time, experienced stress has increased.
Companies need practical solutions to support employee wellbeing and work ability, which is why Firstbeat and Cuckoo have joined forces. The Firstbeat measurement provides a comprehensive overview of stress and wellbeing at both individual and group levels, helping to identify areas that need attention. The Cuckoo wellbeing app encourages taking breaks and moving more, thereby increasing both activity and recovery during the workday. Together, Firstbeat and Cuckoo enable organizations to tackle workplace challenges and offer innovative solutions.
“We are excited about this collaboration! According to Firstbeat measurements, high stress levels, poor recovery during the workday, and low daily physical activity are typical challenges for companies. Cuckoo’s engaging app provides an effective solution to these challenges by notifying users when it’s time for a break and inspiring more movement and restorative moments throughout the day. Better sleep starts with healthier daytime habits, and by incorporating regular activity and breaks, we can achieve significant improvements in both wellbeing and work ability,” says Juho Tuppurainen, Business Director at Firstbeat.
“The Firstbeat measurement and Cuckoo app together support employee wellbeing in an entirely new way. With Firstbeat, users can see how to improve their wellbeing and recovery, while Cuckoo helps achieve these goals by reminding them to take breaks and suggesting the most suitable type of break for the moment. This leads to more comprehensive individual wellbeing, which also results positively on company level,” explains Amel Gaily, CEO of Cuckoo.
What’s Included in the Cuckoo & Firstbeat Package
The package includes a kick-off event, Firstbeat Life measurements, the Cuckoo app, communication materials, and a management report. The package can always be customised to better fit your company’s needs, and you can add e.g. expert lectures and coaching sessions if desired.
Interested? Contact us and let’s discuss a wellbeing package tailored just for you!
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