Twice the Energy: Firstbeat and Red Bull Announce Athlete Co-operation

Firstbeat and Red Bull, the popular energy drink producer, have announced an energetic collaboration. The two companies are combining forces to help athletes learn about personal recovery and the specific physiological demands of their sports. As a result, participating athletes will gain the knowledge and insight necessary to ensure peak performance capacity for competition, when it matters most.

“It’s really great to co-operate with an innovative global sports partner like Red Bull to help pro athletes in yet another sport create their best performance,” said Juho Tuppurainen, Firstbeat Vice President.

International ice cross downhill riders Miikka Jouhkimainen and Antti Tolvanen, who compete in the Red Bull Crashed Ice Series, have relied on Firstbeat’s industry leading comprehensive performance and recovery analytics as part of their preparation for the 2017 season.

The analysis offers valuable insights used to enhance their performance.

Having missed the season opener in Marseille, France due to illness, Jouhkimainen expects to make his 2017 debut on one of the tours most challenging tracks in his hometown of Jyväskylä, Finland. Tolvanen placed 28th in Marseille after losing his balance during the race, but will start the Jyväskylä race even hungrier.

Firstbeat will also monitor Paavo Klintrup and Mirko Lahti during the race in Jyväskylä. More video material to follow.

Follow the race here.

Contact information:
Juho Tuppurainen
Vice president
+ 358 40 520 5986
juho.tuppurainen@firstbeat.com