Our Team

We are over 80 people enthusiastic about sports and well-being with backgrounds in physiology and sports sciences, algorithms and software, behavioral sciences and service delivery. We like to work with you to make people healthier, happier and more productive.

Management Team

Tero Lehtonen

M.Sc., MEcon, Chief Executive Officer
tero.lehtonen(at)firstbeat.com

Firstbeat CEO Tero Lehtonen is a digital growth business leader with broad global experience. He joined Firstbeat in 2021 to support the growth and the development of global SaaS business. Tero has worked in different leadership roles, building and scaling digital businesses in various technology companies. He has broad professional experience across different business domains: B2B services, consumer services, global product business as well as enterprise solution sales and consulting. He is passionate about the opportunities digitalization offers to deliver services and products that bring life forward, to re-think business models and even shape entire industries.

Anna de torres

Anna De Torres

M.Soc.Sci., Chief Commercial Officer
anna.de.torres(at)firstbeat.com

Anna joined Firstbeat in 2018. She leads the commercial development of Wellness business as well as brand level Marketing activities. Anna has over 10 years of experience in the wearables industry in various marketing and business development roles, and she has also worked in the health club and communications industries. Anna has a Master’s Degree from Helsinki University.

Ilkka Korhonen

Ph.D., Chief Technology Officer
ilkka.korhonen(at)firstbeat.com

Dr. Ilkka Korhonen has 25+ years of experience in health technology, wearable physiological monitoring, algorithms and sensing technology, related scientific research, and product and business development. His vision is to bring health technologies for consumers and patients into their everyday life, making consumer the primary user of the health technology and health information. He is also an Adjunct Professor of Personal Health Informatics at Tampere University of Technology. Earlier, he held various research positions as a professor or principal scientist, as well as having been a co-founder and CTO of an optical heart rate pioneering company, PulseOn. He has more than 200 scientific publications, several patents, and has given invited lectures in numerous scientific and business forums.

Tuulia Kärki

Chief Financial Officer
tuulia.karki(at)firstbeat.com

Tuulia has a strong track record on supporting profitable growth of businesses from small family owned companies to stock listed corporation. She supports Firstbeat’s business functions from financial angle and ensures Firstbeat’s financial success in a long term game.

Juho Tuppurainen

M.Sc., Vice President, Wellness Technologies
juho.tuppurainen(at)firstbeat.com
+358 40 520 5986

Juho Tuppurainen is the Vice President of Firstbeat Wellness Technologies, and one of the leading experts in occupational health and its benefits for businesses. Focusing on, and seeking solutions to, corporate wellness and occupational health care since 2002, he has been a pivotal member of the industry during rapid growth. A pioneer in his work, Mr. Tuppurainen has gained significant understanding in the commercial application of physiological measurement-based services in the corporate world.

Veli-Pekka Kurunmäki

B.Sc., Director of Sports Performance Products, Exercise Physiologist
veli-pekka.kurunmaki(at)firstbeat.com
+358 20 763 1663

Mr. Kurunmäki is in charge of our work in the competitive sports arena with the world’s leading teams and athletes. He has over 10 years of experience in putting the physiological knowledge at play for coaches for making better coaching decisions in player development, performance optimization and injury prevention. He has studied exercise physiology at the University of Jyväskylä and has personal experience in competitive sports in international level.

Tero Myllymäki

M.Sc., Physiology Research
tero.myllymaki(at)firstbeat.com

Mr. Myllymäki is responsible for physiological analytics development and research collaboration at Firstbeat. He has academic background and has previously been working as a researcher in multidisciplinary expert teams combining physiology, psychology, and technology. His goal is to seek innovative solutions for providing meaningful and actionable feedback on wellbeing, lifestyle, and performance in everyday life. Mr. Myllymäki has a Master’s degree in exercise physiology from the University of Jyväskylä.

Specialists and CSM’s

Tiina Hoffman

Tiina Hoffman

M.Sc., Exercise Physiologist & Master Trainer, Wellness Services
tiina.hoffman(at)firstbeat.com

Ms. Hoffman is involved in training our international customers for well-being and performance services. She has a B.Sc. degree from the University of Alaska and an M.Sc. degree in Exercise Physiology from the University of Jyväskylä. She is a former cross-country skiing coach at the University of Alaska and has also worked in academic research in heart rate variability field studies. Ms. Hoffman has gained significant experience in the principles of delivering quality heartbeat measurement based services in the corporate wellness sector.

Graham Stark

MSc, Sports Scientist
graham.stark(at)firstbeat.com

Graham Stark is a Sports Scientist at Firstbeat where he helps and supports clients in maximizing the data they have available so they can get the best insights possible. Prior to arriving at Firstbeat, Graham worked as a Sports Scientist in the English Premier League for a number of years and has experience working with teams on a day-to-day basis. He is a published author in the field of HRV and training load monitoring, and possesses the NASM Performance Enhancement Specialist and Corrective Exercise Specialist certifications.

Maria Perkola

Head of Customer Success
maria.perkola(at)firstbeat.com

Maria has worked in customer facing roles since starting a summer job in Finland at a fresh produce stall at the age of 15. Moving to the UK in 2009, she completed her degree in Psychology (BSc). Since then she has gained experience in different roles within service industry settings. As luck would have it, the opportunity to join a Finnish company allowed her to utilise her experience and language skills, and she joined the Firstbeat family in 2018 as Customer Success Manager. After two years, Maria became head of the function, and is now involved in developing and maintaining a high level of service for our B2B customers and Partners globally.

Mikke Salminen

Customer Success Manager
mikke.salminen(at)firstbeat.com

Mikke works closely with the customers to create added value for them. As a bridge builder between the client and Firstbeat “office,” you need a generalist skillset and that’s what Mikke definitely has. In his free time, Mikke is interested in future research, reading books and doing sports to keep up good performance.

Sales Sports Services

Benjamin Jensen

Benjamin Jensen

M.Sc., National Manager, Professional Sports & Research Sales in USA
benjamin.jensen(at)firstbeat.com
435-363-9533

Benjamin Jensen M.Sc. brings years of athletics and research to his position as National Manager of Professional Sports & Research Sales USA. A 3-sport letter winner in high school (Football, Basketball, Soccer), Ben continued his athletic career playing soccer at Dixie Junior College and then Utah State. During that time, he also worked as a personal trainer and in 2003 competed in the Mr. Utah Bodybuilding Championships. After completing his Bachelor degree in Exercise Science at Utah State, he then moved to Finland, where he married his wife Marica in 2004. Ben played 5 seasons of professional football (American) and also started coaching youth development and professional teams in Jyvaskyla. He was the head coach of the Finnish Junior National Team for 4 years. While coaching, he finished a Master of Science degree in Sport Coaching and Fitness Testing, studying under the world renowned Keijo Hakkinen.

Christoph Rottensteiner

Christoph Rottensteiner

Ph.D., Manager, Professional Sports Sales Europe
christoph.rottensteiner(at)firstbeat.com
+358 451 688 200

The native-born Austrian Christoph Rottensteiner is managing the professional sports market in Europe. He is working closely with our premium customers to optimize athletic performance and recovery in elite sports. His passion for coaching and scientific analysis of performance data, technological innovations, and professional sports in all its facets brought him to Firstbeat in 2014. Christoph holds a doctoral degree in sports science and multiple coaching certifications in the field of football and strength & conditioning.

Matteo Viazzo

Country Manager Italy – Key Account Manager
matteo.viazzo(at)firstbeat.com

Matteo Viazzo is a sport enthusiastic and strongly motivated to undertake new challenges and easily relates with people. He is graduated in Management (M.Sc.) with a background in Sports and he joined Firstbeat team in 2015. This role suits perfectly for him as it combines his backgrounds in management with the passion and knowledge for professional sports.

James Wagenschutz

Key Account Manager, Professional Sports
james.wagenschutz(at)firstbeat.com

James has over 20 years of experience working with U.S. Soccer Youth National Teams, Olympic, Collegiate, and Youth athletes and coaches as a coach educator, sport scientist, strength & conditioning coach, scout, and team coach. Holding a Masters in Sports Medicine, James is a Certified Strength & Conditioning Specialist via the NSCA and holds his U.S. Soccer ‘A’ coaching license.  He is a former U.S. Soccer Development Academy Director; performance coach and applied sport scientist for the MLS Colorado Rapids and Philadelphia Union Development Academies; and 10 years as Assistant Coach with Regis University and Colorado College.

He currently serves as a Key Account Manager where he assists professional clients in helping them be at their best.  He also is an instructor for U.S. Soccer and United Soccer Coaches courses and a high-performance consultant for organizations, clubs, and individuals across the world.

Sales International Wellness Services

Toby murray

Toby Murray

Head of International Sales
toby.murray(at)firstbeat.com
+358 40 5356 178

Toby has a successful track record in improving operational excellence and establishing sales processes for startup and growth businesses internationally. As Head of International Sales at Firstbeat Technologies he oversees a team focused on improving resilience, health, wellbeing and enabling customer success for our direct customers and partners globally. In his role, he works with colleagues to implement growth and secure new business across multiple markets. He is an experienced management, sales, business development and product development specialist , always focusing on generating solutions and value.

Tim Wright

Director and Strategic Partnerships
tim.wright(at)firstbeat.com

Mr. Tim Wright started his career as an elite level physiotherapist working for professional sporting teams in Australia and the UK – rugby, cricket and ultimately at the Sydney and London Olympic Games. After selling his UK corporate health business he focused on his passion of digital health and met Frstbeat and Joni 10 years ago and was instantly smitten with the business and its world leading digital health and wellness solution. Tim now leads on key strategic UK and international partnerships and is a director of the UK business. He has a MBA as well as a Master of International Business and loves spending time with his family and friends as well as playing the occasional game of golf.

Ida Aidanpää-Immonen

Ida Aidanpää-Immonen

M.Sc Country Sales Manager, Wellness International Sales
ida.aidanpaa(at)firstbeat.com
+358505917176

Ms. Ida Aidanpää-Immonen is responsible for our wellness business on the Swedish market as well as involved in many of our strategic partnerships on the international market. Trading in several languages to many markets has given Ida unique experience in implementing wellness technology in the corporate wellness sector as well as the occupational health care field. With a background in elite sports, and a Master of Science (Business administration and international marketing) Ida has a winning mindset like few and is passionate about spreading the unique Firstbeat brand and technology all over the world.

Sales Wellness Services in Finland

Hanna Rinta

Key Account Director
hanna.rinta(at)firstbeat.com

Hanna will help your company solve the challenges of work ability management. The success of her clients’ business is guaranteed by well-being individuals. Her goal is to help your company support the well-being of its employees. Hanna has worked in the field of wellness for over 20 years and her background in physiotherapy helps in finding solutions for individual well-being. Hanna’s MBA training helps her to understand a company’s business goals. “In the end all business operations can be reduced to three words: people, product and profit. People come first. Unless you’ve got a good team, you can’t do much with the other two.” – Lee Lalocca 1984). If you are interested in Firstbeat’s services to your company, she is happy to help. Feel free to contact Hanna by email or linkedIn. In her free time you’ll find her kitesurfing on the Finnish coast or doing other sports with her family.

Kristiina Korhonen

Key Account Manager, Finland
kristiina.korhonen(at)firstbeat.com

Kristiina works for the customers to advice how to engage wellbeing of people with the help of technology. Everything starts with trust and discussion to find a solution together. Kristiina is a countryside girl who moved to city at the age of 10 years old. Later she got to see the world while studying and working abroad in several countries in Asia and Europe. She is qualified in Vocational Qualification in business, Bachelor of Hospitality Management and could be working as Wellness mentor. Kristiina is truly interested in people and their wellbeing. That may be the most powerful reason she has been working in customer service and sales for plenty of years, and will continue on that path.

Joonas Lyytinen

Key Account Manager
joonas.lyytinen(at)firstbeat.com

Mr. Joonas Lyytinen has been helping our partners to use Firstbeat since 2015. As a sales person, he knows that meaningful business can be done by understanding what customer needs. As a professional in the wellness industry, Joonas knows, it’s more about forming strong connections with your potential clients and showcasing the value of Firstbeat. Spending way too much of his spare time to watch football, Joonas has learned a valuable business lesson as well: “If you’re in the penalty area and don’t know what to do with the ball, put it in the net and we’ll discuss the options later.”

Jori Palenius

Key Account Director
jori.palenius(at)firstbeat.com
+358 40 4830 841