Our Team

We are over 80 people enthusiastic about sports and well-being with backgrounds in physiology and sports sciences, algorithms and software, behavioral sciences and service delivery. We like to work with you to make people healthier, happier and more productive.

Management Team

Tero Lehtonen

Tero Lehtonen

M.Sc., MEcon, Chief Executive Officer

Firstbeat CEO Tero Lehtonen is a digital growth business leader with broad global experience. He joined Firstbeat in 2021 to support the growth and the development of global SaaS business. Tero has worked in different leadership roles, building and scaling digital businesses in various technology companies. He has broad professional experience across different business domains: B2B services, consumer services, global product business as well as enterprise solution sales and consulting. He is passionate about the opportunities digitalization offers to deliver services and products that bring life forward, to re-think business models and even shape entire industries.

Anna de torres

Anna De Torres

M.Soc.Sci., Chief Marketing Officer

Anna joined Firstbeat in 2018. She leads the commercial development of Wellness business as well as brand level Marketing activities. Anna has over 10 years of experience in the wearables industry in various marketing and business development roles, and she has also worked in the health club and communications industries. Anna has a Master’s Degree from Helsinki University.

Tuulia Kärki

Chief Financial Officer

Tuulia has a strong track record on supporting profitable growth of businesses from small family owned companies to stock listed corporation. She supports Firstbeat’s business functions from financial angle and ensures Firstbeat’s financial success in a long term game.

Veli-Pekka Kurunmäki

B.Sc., Director of Sports Performance Products, Exercise Physiologist
+358 20 763 1663

Mr. Kurunmäki is in charge of our work in the competitive sports arena with the world’s leading teams and athletes. He has over 10 years of experience in putting the physiological knowledge at play for coaches for making better coaching decisions in player development, performance optimization and injury prevention. He has studied exercise physiology at the University of Jyväskylä and has personal experience in competitive sports in international level.

Tero Myllymäki

M.Sc., Head of Physiology Research

Mr. Myllymäki is responsible for physiological analytics development and research collaboration at Firstbeat. He has academic background and has previously been working as a researcher in multidisciplinary expert teams combining physiology, psychology, and technology. His goal is to seek innovative solutions for providing meaningful and actionable feedback on wellbeing, lifestyle, and performance in everyday life. Mr. Myllymäki has a Master’s degree in exercise physiology from the University of Jyväskylä.

Toby murray

Toby Murray

Head of Sales

Toby has a successful track record in improving operational excellence and establishing sales processes for startup and growth businesses internationally. As Head of Sales at Firstbeat Technologies he oversees a team focused on improving resilience, health, wellbeing and enabling customer success for our direct customers and partners globally. In his role, he works with colleagues to implement growth and secure new business across multiple markets. He is an experienced management, sales, business development and product development specialist , always focusing on generating solutions and value.

Specialists and CSM’s

Tiina Hoffman

Tiina Hoffman

M.Sc., Exercise Physiologist & Master Trainer, Wellness Services

Ms. Hoffman is involved in training our international customers for well-being and performance services. She has a B.Sc. degree from the University of Alaska and an M.Sc. degree in Exercise Physiology from the University of Jyväskylä. She is a former cross-country skiing coach at the University of Alaska and has also worked in academic research in heart rate variability field studies. Ms. Hoffman has gained significant experience in the principles of delivering quality heartbeat measurement based services in the corporate wellness sector.

Graham Stark

MSc, Sports Scientist

Graham Stark is a Sports Scientist at Firstbeat where he helps and supports clients in maximizing the data they have available so they can get the best insights possible. Prior to arriving at Firstbeat, Graham worked as a Sports Scientist in the English Premier League for a number of years and has experience working with teams on a day-to-day basis. He is a published author in the field of HRV and training load monitoring, and possesses the NASM Performance Enhancement Specialist and Corrective Exercise Specialist certifications.

Maria Perkola

Head of Customer Success

Maria has worked in customer facing roles since starting a summer job in Finland at a fresh produce stall at the age of 15. Moving to the UK in 2009, she completed her degree in Psychology (BSc). Since then she has gained experience in different roles within service industry settings. As luck would have it, the opportunity to join a Finnish company allowed her to utilise her experience and language skills, and she joined the Firstbeat family in 2018 as Customer Success Manager. After two years, Maria became head of the function, and is now involved in developing and maintaining a high level of service for our B2B customers and Partners globally.

Sports Services Sales

Benjamin Jensen

Benjamin Jensen

M.Sc., National Manager, Professional Sports & Research Sales in USA

Benjamin Jensen M.Sc. brings years of athletics and research to his position as National Manager of Professional Sports & Research Sales USA. A 3-sport letter winner in high school (Football, Basketball, Soccer), Ben continued his athletic career playing soccer at Dixie Junior College and then Utah State. During that time, he also worked as a personal trainer and in 2003 competed in the Mr. Utah Bodybuilding Championships. After completing his Bachelor degree in Exercise Science at Utah State, he then moved to Finland, where he married his wife Marica in 2004. Ben played 5 seasons of professional football (American) and also started coaching youth development and professional teams in Jyvaskyla. He was the head coach of the Finnish Junior National Team for 4 years. While coaching, he finished a Master of Science degree in Sport Coaching and Fitness Testing, studying under the world renowned Keijo Hakkinen.

Christoph Rottensteiner

Christoph Rottensteiner

Ph.D., Manager, Professional Sports Sales Europe
+358 451 688 200

The native-born Austrian Christoph Rottensteiner is managing the professional sports market in Europe. He is working closely with our premium customers to optimize athletic performance and recovery in elite sports. His passion for coaching and scientific analysis of performance data, technological innovations, and professional sports in all its facets brought him to Firstbeat in 2014. Christoph holds a doctoral degree in sports science and multiple coaching certifications in the field of football and strength & conditioning.

Matteo Viazzo

Country Manager Italy – Key Account Manager

Matteo Viazzo is a sport enthusiastic and strongly motivated to undertake new challenges and easily relates with people. He is graduated in Management (M.Sc.) with a background in Sports and he joined Firstbeat team in 2015. This role suits perfectly for him as it combines his backgrounds in management with the passion and knowledge for professional sports.

James Wagenschutz

Key Account Manager, Professional Sports

James has over 20 years of experience working with U.S. Soccer Youth National Teams, Olympic, Collegiate, and Youth athletes and coaches as a coach educator, sport scientist, strength & conditioning coach, scout, and team coach. Holding a Masters in Sports Medicine, James is a Certified Strength & Conditioning Specialist via the NSCA and holds his U.S. Soccer ‘A’ coaching license.  He is a former U.S. Soccer Development Academy Director; performance coach and applied sport scientist for the MLS Colorado Rapids and Philadelphia Union Development Academies; and 10 years as Assistant Coach with Regis University and Colorado College.

He currently serves as a Key Account Manager where he assists professional clients in helping them be at their best.  He also is an instructor for U.S. Soccer and United Soccer Coaches courses and a high-performance consultant for organizations, clubs, and individuals across the world.

Wellness Services Sales

Tim Wright

Director and Strategic Partnerships

Mr. Tim Wright started his career as an elite level physiotherapist working for professional sporting teams in Australia and the UK – rugby, cricket and ultimately at the Sydney and London Olympic Games. After selling his UK corporate health business he focused on his passion of digital health and met Firstbeat and Joni 10 years ago and was instantly smitten with the business and its world leading digital health and wellness solution. Tim now leads on key strategic UK and international partnerships and is a director of the UK business. He has a MBA as well as a Master of International Business and loves spending time with his family and friends as well as playing the occasional game of golf.

Juho Tuppurainen

Strategic Partnerships, Wellness Technologies
+358 40 520 5986

Juho Tuppurainen is responsible for strategic partnerships of Firstbeat Wellness Technologies, and one of the leading experts in occupational health and its benefits for businesses. Focusing on, and seeking solutions to, corporate wellness and occupational health care since 2002, he has been a pivotal member of the industry during rapid growth. A pioneer in his work, Mr. Tuppurainen has gained significant understanding in the commercial application of physiological measurement-based services in the corporate world.

Joonas Lyytinen

Key Account Manager

Mr. Joonas Lyytinen has been helping our partners to use Firstbeat since 2015. As a sales person, he knows that meaningful business can be done by understanding what customer needs. As a professional in the wellness industry, Joonas knows, it’s more about forming strong connections with your potential clients and showcasing the value of Firstbeat. Spending way too much of his spare time to watch football, Joonas has learned a valuable business lesson as well: “If you’re in the penalty area and don’t know what to do with the ball, put it in the net and we’ll discuss the options later.”

Ida Aidanpää-Immonen

Ida Aidanpää-Immonen (Parental leave)

Country Sales Manager, Wellness International Sales

Ms. Ida Aidanpää-Immonen is responsible for our wellness business on the Swedish market as well as involved in many of our strategic partnerships on the international market. Trading in several languages to many markets has given Ida unique experience in implementing wellness technology in the corporate wellness sector as well as the occupational health care field. With a background in elite sports, and a Master of Science (Business administration and international marketing) Ida has a winning mindset like few and is passionate about spreading the unique Firstbeat brand and technology all over the world.