Firstbeat was founded in 2002 from the background of state-of-the-art research in physiology, mathematical modeling and behavioral research. But the story began already much earlier. Professor Rusko conducted physiology research on autonomic nervous system and athlete overtraining from the beginning of the 1990s at the Finnish Research Institute for Olympic Sports. Since then research has continued on methods of quantifying athlete’s performance and recovery through heart rate variability (HRV). The research has since extended into assessment of wellbeing and health factors through HRV also for non-athletic persons.

Firstbeat has made a breakthrough in physiological modelling by using different factors of HRV to quantify underlying physiological processes. We deploy a large team in physiological modeling that utilizes laboratory studies and real-life studies to develop and validate technology. The aim of the physiological modeling has been to develop analytics technology according to sound physiological principles, which is the foundation for best accuracy and applicability.

Today Firstbeat products have been sold to more than 40 countries and Firstbeat is the leading provider of physiological analytics for sports, fitness and wellbeing. We are privileged to work with our partners to deliver quality products and services to consumers, corporate and sports teams.


Promotion of a healthy lifestyle is a global challenge. For example, according to WHO, 78% of health care costs in EU are caused by personal lifestyle choices. This is our chance to make a difference: we can significantly improve our well-being and performance by making changes to how we exercise, recover and manage our stress.

In the long run, those employees, individuals and athletes who learn to stay in balance in terms of stress, recovery and exercise will be the most successful. Research has already shown that making changes in lifestyle can be very effective in improving well-being and performance.

Our mission is to provide meaningful physiological information that helps people to improve their well-being and performance. Information from personal measurements brings more accuracy, motivation and focus for making daily choices and lifestyle changes. We want to deliver real results that become visible and measurable in life quality and performance, but also in financial terms.

As a company, we are committed to working with partners that share our mission to develop wellness and performance in a sustainable manner, whether in competitive sports, personal fitness or the corporate world.