Firstbeat and Trainer4You Into Close Collaboration

Firstbeat and Europe’s largest education center for personal trainers, Trainer4You, are expanding their co-operation. The two Finnish wellness pioneers for over 20 years aim for mutual development of customer experience as well as upgraded business activity. Firstbeat’s mission is to build a nationwide feedback network that will be based on Trainer4You’s already existing network that gains approximately 600 new personal trainers each year.

“The online courses and wellness education of Trainer4You completes the services of Firstbeat Lifestyle Assessment in an excellent way that encourages clients to improve their well-being and make better, more lasting lifestyle decisions,” says Firstbeat’s Vice President Juho Tuppurainen.

Through their collaboration, Firstbeat will provide more perspective and depth into Trainer4You’s education platform in sleep, rest, recovery and overall load. One of the targets is to include Firstbeat Lifestyle Assessment, based on 24/7 heart rate variability analysis, and including personalized feedback, into Trainer4You’s wellness coaching programs.

Juho Tuppurainen
Firstbeat’s Vice President
+358 40 520 5986

About Firstbeat:
Firstbeat Technologies Ltd. (“Firstbeat”) is the leading provider of physiological analytics for sports, fitness and wellbeing. The Firstbeat technology turns heartbeat data into rich, personalized and actionable insights on exercise, stress, sleep and recovery. Firstbeat analytics are used by hundreds of elite sports teams, thousands of corporations, and millions of consumers worldwide to improve their performance and wellbeing. Firstbeat has developed revolutionary analytics technology that creates a digital model of user’s physiology through advanced modelling of heart function and heart rate variability (HRV).

About Trainer4You:
Trainer4You Group is the premier health, fitness and wellness follow-up education provider in Finland. We operate nationwide and we are aggressively expanding our business to Europe. Trainer4You Group has educated thousands of personal trainers and wellness experts since 2004. Trainer4You Group consists of EuropeActive certified education business, Revolution offering personal training services for consumers and Fitra, our sport literature publisher. The success of Trainer4You Group is based as much on the inspiring and caring attitude as the excellent quality of our work. We take great pride in constantly striving to exceed our students’ and customers’ expectations. The most important values for us are being at the forefront of development and valuing our customers as well as our employees.

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