Norwich City to Use Firstbeat Sports Analytics to Boost Championship Promotion Push

Alastair DavidsonContent Specialist, Firstbeat

Dec 20 2018 in News

English Championship high-flyers Norwich City have agreed a three-year deal to use Firstbeat Sports, the leading provider of physiological analytics in sports.

The Canaries will use Firstbeat Sports’ Premium player monitoring solution to unlock the power of individualized training and recovery guidance. This includes insights derived from real-time heart rate variability (HRV) data and Bodyguard 2 devices used to get the big picture on player stress and recovery.

One of 2018-19’s form teams, Norwich joins the likes of Manchester City, Arsenal, Tottenham Hotspur and Wolverhampton Wanderers in utilizing Firstbeat Sports to reduce injury risk, optimize player performance and fast-track development.

Chris Domogalla, Head of Performance at Norwich City, said:

“We’ve partnered with Firstbeat to take our workload and recovery balance to the next level. Firstbeat’s HRV data allows us to add another objective piece to the puzzle of optimized player management alongside GPS, strength & movement scores and subjective wellness questionnaires. The Bodyguard 2 and overnight recovery monitoring will hopefully open up a new level in reducing individual players’ injury risk and, ultimately, help us secure consistent performance levels on the pitch.”

Firstbeat Sports Key Account Manager, Graham Stark, said:

“We’re really excited to be working with Norwich City. They’re a club that are on an upward trend and it’s great they’ve seen the value of internal loading and our advanced analytics as part of the athlete monitoring cycle. Firstbeat aims to deliver a service that allows the team to maximize the physical potential of their players, and, with the busy Christmas period approaching, our unique insights into recovery will give them the edge in this vital part of the season.

“I’m looking forward to Firstbeat helping Norwich City back into the Premier League where they belong.”

Click here for more information about how Firstbeat Sports can work for you

About Norwich City
Norwich City is a professional football club based in Norfolk, England. They currently compete in the English Championship and most recently participated in the Premier League in 2016. Formed in 1902, the Canaries are two-time winners of the English League Cup and have finished top of the second tier of English football on three occasions. They are managed by Daniel Farke.

About Firstbeat
Firstbeat Sports is a single-platform athlete-monitoring solution that provides data on training loads, intensity, fitness testing, performance readiness, stress, and recovery in one place. Over 22,000 athletes representing over 1,000 teams around the world rely on Firstbeat Sports for their advanced physiological metrics.

Firstbeat Sports contact:
Graham Stark
Key Account Manager, UK
graham.stark@firstbeat.com
+44 (0) 7825 558912

Press contact:
Alastair Davidson
UK Content Specialist
alastair.davidson@firstbeat.com
+44 7808 513 140

Alastair Davidson Content Specialist, Firstbeat

Alastair is a Content Specialist who has previously worked in sports journalism and tech communication. These experiences now help him create unique content about Firstbeat's role in sports and wellness in the form of blogs and case studies. An avid sports fans, Alastair continues to play football in his native U.K., and enjoys keeping up with the latest wellness trends.