SK Sturm Graz and Firstbeat Confirm New Partnership

Feb 10 2025 in News

Sports Coaching

Firstbeat Technologies is thrilled to announce a partnership with SK Sturm Graz for the current and upcoming season.

Founded in 2002, Firstbeat specializes in utilizing physiological data in sports, by converting heart rate based data into personalized insights on training, stress, and recovery. Over the past 20+ years, Firstbeat has worked with thousands of sports teams worldwide. Now, the reigning Austrian double winners are joining this list and will benefit from Firstbeat’s expertise.

On the partnership, Sturm Graz Managing Director of Sports, Michael Parensen said: “We are pleased to have Firstbeat as an important international partner for performance monitoring and analysis. We expect this collaboration to provide added value for both training and matches of our first team.”

Christoph Glashüttner, Performance Analyst at Sturm Graz added, “Firstbeat helps us objectively measure and adjust not only training loads but also internal strain by analyzing physiological data. This allows us to manage training more efficiently and optimize it on an individual level.”

Photo credit: SK Sturm/Sebastian Atzler

Firstbeat is used by over 1,000 elite teams and over 23,000 athletes globally, including teams across major soccer leagues such as the Premier League, UEFA Champions League, Bundesliga, Serie A, and MLS.

From Firstbeat, Christoph Rottensteiner, Sales Manager EMEA commented on the partnership, “Beyond our strong presence in Europe’s big five football leagues, we are thrilled to support SK Sturm Graz in the coming years with expertise in training physiology. Our goal is to be a key partner in helping Sturm achieve success and establish a strong presence on the international stage through optimal individual player development and advanced training load management.”

About Firstbeat

Firstbeat provides advanced performance analytics for over 1,000 sports teams around the world. Firstbeat Sports is the leading athlete performance management platform, providing data on athlete training load, intensity, fitness, performance readiness, stress, and recovery to optimize performance, reduce injury risk, and fast-track athlete development.

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