Firstbeat Joins Forces with Stretch On Sense to Empower Decision Makers in Elite Sports

Firstbeat is delighted to announce its recent API integration partnership with Stretch On Sense who provide active intelligence to elite sports teams via their innovative product, Hat-TriQ. Focused on empowering decision-makers with data, Hat-TriQ is a unique analysis product assisting elite teams with detailed players analysis, information on how the players play the game, how the players practice, and the player’s well-being within a single platform.

For Firstbeat, this integration with Stretch On Sense enhances their customer experience further and demonstrates the company’s commitment to providing performance coaches and players with the best possible user experience.

On the partnership, Firstbeat’s Christoph Rottensteiner, Manager, Professional Sports EMEA, said:

“The API integration with Stretch On Sense represents another good achievement in our ongoing commitment to providing performance coaches, players, and professional ice hockey clubs with an unparalleled user experience when it comes to utilizing Firstbeat Sports data.

This integration will streamline the process of sharing our latest Firstbeat physiological performance insights such as Heart Rate Recovery or Movement Intensity with more members of the organization. We strongly believe that our latest technology offers numerous opportunities for coaches and players to optimize their performance potential.

With Stretch On Sense as our strong partner, we are well-positioned to expand our reach and anticipate more professional ice hockey teams in Sweden adopting our latest solution”

Firstbeat and Stretch On Sense already share mutual clients such as Swedish pro ice hockey team Leksands IF, and new clients can also benefit from this integration.

Albin Nordstrand Maelum, CEO of Stretch On Sense, said about the partnership:

“We’re excited to partner with Firstbeat, the leading platform for physiology-based coaching. Within the partnership and another industry-leading partner in our portfolio, we are overjoyed to add and combine our unique analysis platform, Hat-TriQ with Firstbeat.

The combination of Hat-TriQ and Firstbeat will assist our mutual customers to measure training loads, the player’s readiness and to prevent overtraining injuries, on a helicopter level for the team as on a detailed player level, combined with game-related and well-being metrics.

We look forward to working closely with Firstbeat, with our mutual clients, and together creating new business opportunities.”

The Firstbeat Sports platform maintains a prominent position in the world of professional ice hockey, with over 50% of NHL teams relying on it to enhance their team’s training, performance, and recovery. Furthermore, in European leagues, over 70% of Deutsche Eishockey Liga (DEL) teams and more than 50% of the professional Finnish league SM-liiga, including current champions Tappara, are active Fistbeat Sports users.



About Firstbeat: Firstbeat provides advanced performance analytics for more than 1,000 sports teams around the world. Firstbeat Sports is an athlete performance management platform that provides tools and data on training load, intensity, fitness, performance readiness, stress, and recovery to optimize performance, reduce injury risk, and fast-track athlete development.

About Stretch On Sense: Stretch On Sense are pioneers in the market, with active intelligence, and the platform, Hat-TriQ, Stretch On Sense are taking the game to the next level. Focused on empowering decision-makers with data. Hat-TriQ is a unique analysis product assisting elite teams with detailed players analysis, how the players play the game, how the players practice, and the player’s well-being, all gathered on one platform. Hat-TriQ gives you detailed player and team analysis for your organization to make decisions based on true facts.




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