Firstbeat Sports is expanding its presence in Sweden with the confirmation of two new clients in early 2023, the Swedish Ice Hockey Association (SIHA) and Leksands IF.
The Swedish Ice Hockey Association will utilize the Firstbeat Sports solution for the next three years, and Leksands IF has confirmed they will use Firstbeat Sports for the next 12 months with their men’s pro team.
These new partnerships mark the beginning of a planned further expansion within the Swedish market according to Firstbeat’s Christoph Rottensteiner:
“Ice hockey is one of our core markets and we have had ongoing partnerships with NHL teams for more than a decade and are highly present in all of the best ice hockey leagues in the world.
Here at Firstbeat, we are now really happy that finally, we have also arrived in Sweden. Sweden is one of the best ice hockey nations and we definitely see many opportunities for our latest technology to help coaches and players to optimize their performance potential and hope to bring more Swedish teams on board soon.”
The Firstbeat Sports platform has a significant presence in the world of professional ice hockey with 50% of NHL clients already utilizing it to optimize their team’s training, performance, and recovery. In European leagues, more than 70% of Deutsche Eishockey Liga (DEL) teams and over 50% of the professional Finnish league SM-liiga also use Firstbeat Sports.
The Swedish Ice Hockey Association also joins other European ice hockey governing federations as Firstbeat clients including the French Ice Hockey Federation and the German Ice Hockey Federation.
About Firstbeat: Firstbeat provides advanced performance analytics for over 1,000 sports teams around the world. Firstbeat Sports is the leading athlete performance management platform, providing data on athlete training load, intensity, fitness, performance readiness, stress, and recovery to optimize performance, reduce injury risk, and fast-track athlete development.
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