Tips for selling Firstbeat Life to corporate clients

Juho Tuppurainen is the Vice President of Firstbeat Technologies, and one of the leading experts in occupational health and its benefits for businesses. Focusing on and seeking solutions to corporate wellness and occupational health care since 2002, he has been a pivotal member of the industry during rapid growth. A pioneer in his work, Mr. Tuppurainen has gained significant understanding in the commercial application of physiological measurement-based services in the corporate world.

Tiina Hoffman is an Exercise Physiologist who works at Firstbeat as Master Trainer, Wellness Expert, and Coach. She has over 20 years of experience in the health and wellness industry and research. As a young adult, Tiina spent 4 years cross-country ski racing and 5 years ski coaching at the University of Alaska, Anchorage. Once back in Finland, she found her way to Firstbeat after a decade in overtraining and heart rate variability field studies at the Finnish Institute of High-Performance Sport KIHU and the University of Jyväskylä. In her free time, she enjoys spending time with her family and exploring the outdoors, from kayaking to Nordic walking to skiing to ice swimming.