Recorded Webinar – Recorded on 15 Oct 2026

Longevity in Normal Life: Staying Capable for the Life You Want After 50

How can you stay capable, energetic, and independent for the life you want after 50?

In this webinar, healthy aging coach and lifestyle medicine practitioner Darren Morris from Inochi Longevity joins Tiina Hoffman from Firstbeat to talk about longevity that works for ordinary people living real lives. The focus isn’t on endless tests and supplements. It’s on adding life to your years and building the everyday capabilities that let you keep doing what you love.

The session also shares Firstbeat big data findings on how sleep regularity, recovery, physical activity, and fitness change with age. Real-life client examples show how HRV data can reveal the gap between how stressed or rested people feel and what is actually happening in their bodies.

In the session, you’ll learn more about:

What longevity means in normal life
Why 50s is a uniquely powerful window for change
How to build a personalized health plan around the life you want to be living
How to use physiological data as a tool for awareness, not another source of anxiety.

If you coach clients over 50, this session offers practical ways how to help your clients stay capable for longer.

Watch the recording and hear Darren’s expert insights.

Speakers

Darren Morris

Darren is the founder of Inochi Longevity and is dedicated to helping over 50s protect the life they value by living better for longer. His work is driven by a commitment to increasing healthspan and democratising access to practical, evidence-based lifestyle approaches to longevity and healthy ageing. He works with individuals and businesses helping them create strategies, programmes, customer journeys and content that help shape healthy ageing.

Before founding Inochi Longevity, Darren spent more than 25 years in senior corporate marketing, strategy and C-suite roles. He is the first coach in the UK to gain the Precision Longevity Certification from the Human Longevity Institute in the USA, and is an AADP Board Certified Lifestyle Medicine Practitioner. Darren is also an experienced speaker and media contributor, including monthly contributions to BBC Countryfile on health and wellbeing.

Tiina Hoffman

Tiina Hoffman is an Exercise Physiologist who works at Firstbeat as Master Trainer, Wellness Expert, and Coach. She has over 20 years of experience in the health and wellness industry and research. She provides training for Firstbeat’s international partners and regularly delivers keynotes, webinars, and wellness lectures.

As a young adult, Tiina spent 4 years cross-country ski racing and then 5 years ski coaching at the University of Alaska, Anchorage. Once back in Finland, she found her way to Firstbeat after almost a decade in overtraining and heart rate variability field studies at the Finnish Institute of High-Performance Sport KIHU and the University of Jyväskylä.

In her free time, she enjoys spending time with her family and exploring the outdoors, from kayaking to Nordic walking to skiing to ice swimming.

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