Joey Bull is a UK Fitness Champion, acclaimed personal trainer, and Bioregulatory Medicine practitioner with a focus on optimising health and wellbeing in midlife clients.
With over 30 years’ experience within the fitness industry, Joey understands that there is no ‘one size fits all’ approach to health and fitness when it comes to working with her personal training clients.
“I work with a wide variety of clients, but typically their age group is 40 years upwards, so they’re in that area of life where they may be balancing quite demanding jobs, children, schooling, and may be reconsidering life in many ways.” Joey says. “So, my focus is not just on their fitness and their body shape, but on their well-being and their self-care too.”
Track Client Well-being On-demand
Our lives are only getting busier and more demanding, so it is important that clients understand their own stress triggers and the actions they can take to promote better recovery. Firstbeat Life provides both fitness professionals and clients with the ability to track clinically accurate data that is easy to read and digest so that lifestyle alterations can be made to enhance overall well-being and promote sustainable long-term changes.
“Integrating Firstbeat Life into my training has given me and my clients more than just data. The data is insightful and leads to meaningful changes for the client, helping me to deepen individual client relationships.”
Preventative and Effective Health Data
Although looking after our health is important at all stages of life, Joey believes that an understanding of both our internal and external health is imperative as we grow older and become at greater risk of degenerative well-being. By using Firstbeat Life, ongoing trends of high stress can be easily tracked and reduced by making small lifestyle changes; preventing this trigger from becoming harmful to the client.
“From looking at my own data its very interesting to see, after a poor night’s sleep the effects it has on the next day, so I’ve actually got a visual of that poor night’s sleep.” Joey adds.
Whether training those in mid-life or working with clients at the prime of their athletic career, Firstbeat Life helps fitness professionals track clients progress, strengthen relationships, and increase retention.
“I chose the Firstbeat Life service because it has been specifically designed for personal trainers. It is a revolutionary way to track client’s fitness journeys, while optimising their well-being. Firstbeat are the leaders in heart rate variability tracking and monitoring, and no one comes close to what they do.”
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