
Joey Bull is a UK Fitness Champion, acclaimed personal trainer, and Bioregulatory Medicine practitioner with a focus on optimising health and wellbeing in midlife clients.
With over 30 years’ experience within the fitness industry, Joey understands that there is no ‘one size fits all’ approach to health and fitness when it comes to working with her personal training clients.
“I work with a wide variety of clients, but typically their age group is 40 years upwards, so they’re in that area of life where they may be balancing quite demanding jobs, children, schooling, and may be reconsidering life in many ways.” Joey says. “So, my focus is not just on their fitness and their body shape, but on their well-being and their self-care too.”
Track Client Well-being On-demand
Our lives are only getting busier and more demanding, so it is important that clients understand their own stress triggers and the actions they can take to promote better recovery. Firstbeat Life provides both fitness professionals and clients with the ability to track clinically accurate data that is easy to read and digest so that lifestyle alterations can be made to enhance overall well-being and promote sustainable long-term changes.
“Integrating Firstbeat Life into my training has given me and my clients more than just data. The data is insightful and leads to meaningful changes for the client, helping me to deepen individual client relationships.”

Firstbeat Life connects the dots between body’s reactions and daily activities. It turns stress, recovery, sleep and exercise data into actionable insights.
Preventative and Effective Health Data
Although looking after our health is important at all stages of life, Joey believes that an understanding of both our internal and external health is imperative as we grow older and become at greater risk of degenerative well-being. By using Firstbeat Life, ongoing trends of high stress can be easily tracked and reduced by making small lifestyle changes; preventing this trigger from becoming harmful to the client.
“From looking at my own data its very interesting to see, after a poor night’s sleep the effects it has on the next day, so I’ve actually got a visual of that poor night’s sleep.” Joey adds.
Whether training those in mid-life or working with clients at the prime of their athletic career, Firstbeat Life helps fitness professionals track clients progress, strengthen relationships, and increase retention.
“I chose the Firstbeat Life service because it has been specifically designed for personal trainers. It is a revolutionary way to track client’s fitness journeys, while optimising their well-being. Firstbeat are the leaders in heart rate variability tracking and monitoring, and no one comes close to what they do.”
Do you want to track your customer´s stress, recovery, sleep and physical activity to offer the most tailored personal training and lifestyle coaching ever? Learn more about Firstbeat Life – leading technology to support the health and well-being of your customers.
If you liked this article, you should subscribe to our newsletter.
You might also be interested in

Deeper Client Relationships and Revenue Growth with Additional Services – Firstbeat Life supporting Personal Trainers
Any successful personal trainer knows that demand for your services can easily exceed the number of available working hours you have in a day. Firstbeat Life helps PT Janika Hautala…

How Saga Performance Uses Firstbeat Life to Help High Performance Coaching Clients
Saga Performance specializes in helping corporates and individuals to reach top level performance using a systems based approach. The company’s founder, Satu Ahlman, uses Firstbeat Life as one of the…

Improve Your Fitness, Recover Better – Optimise Your Exercise with Firstbeat Life Training Effect
Physical activity and fitness level are associated with better recovery and stress management. Even a small increase in fitness improves your energy level and ability to recover. The Training Effect feature of Firstbeat Life wellness solution will help you optimize and balance your training better.