Any successful personal trainer knows that demand for your services can easily exceed the number of available working hours you have in a day. Firstbeat Life helps PT Janika Hautala to deepen customer relationships, improve the quality of her coaching, and create new services without taking up too much additional time. In just two months her sales have grown by more than 20% and customers are raving about the new enhanced service!
Janika Hautala has been running her own business as a personal trainer and fitness instructor for five years. Since the beginning she has always had enough clients and business has been steady. Thanks to group fitness classes and her own active client acquisition she has found motivated clients too.
“ I mainly work with women aged 30-50, who want to make exercising part of their everyday life and develop their endurance. Short diets and fitness projects that are too strenuous only increase stress, so together we try to make small changes and build new habits.
My coaching programmes last a minimum of 6 months. At the moment I coach about 30 individuals, which is the maximum I can take on within the amount of available time I have.”
Over 20% Revenue Increase In Only 2 Months With New Service
A couple of months ago Janika joined the Firstbeat Life Partner Network and integrated the physiology-based measurement into her offering. The service is designed for fitness professionals who want to develop their business whilst improving their own skills. Janika gained access to the Firstbeat Life platform and the business growth sessions with Firstbeat experts who helped her to design better, more scalable services with the help of world-leading technology and professional-grade data.
“I wanted to deepen my client relationships and take my coaching to the next level. Data helps me to support and guide each client with higher quality insights and offers them an exceptional customer experience. This creates long-term results.
With the help of Firstbeat Life I have created a new and effective service concept, that is not restricted by the number of hours I have in a day. My business can grow and customers get truly valuable additional support. At the moment almost all my clients have purchased the new services, which increased sales nicely. So far, my revenue has increased by over 20%. All this in two months!”
In the future, Janika sees many new opportunities for growth, as there are so many people who could benefit from professional-grade insights on their stress, recovery, sleep, and exercise. She is also interested in expanding her services for companies and corporate clients. Firstbeat Life would also support her with monthly group and company reports of the employees’ wellbeing trends.
Firstbeat Life Offers Reliable, Objective Data of Clients’ Exercise and Wellbeing
In practice, Janika talks through the Firstbeat Life measurement results with each customer in regular face to face training sessions and meetings. She finds a good time to do this is during the warm up before actual training.
If needed, the training programme will then be adjusted based on the insights discussed. For example, if recovery is low or there are sleep problems, the weekly programme can be changed into less demanding workouts.
“Firstbeat Life provides a window of what is really going on in the daily lives of people and what should be paid attention to. In the past, I could only ask everyone how they were feeling or how they slept, but our own opinions are not always truly accurate. Now I can reliably track individual stress, recovery, sleep, and exercise insights.
Clients have really loved receiving these insights. It has been interesting for them to see when, for example, their own stress peaks rise and learn more their own results. Data is a powerful instructor.”
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